To grow your business in this digital world, you have to be digitally active. That is you should have quick visibility on Google. GMB is a free tool that helps you to manage how your business will appear on Google search and maps. Therefore a well-updated GMB account is the primary marketing trick for your business. Here we will discuss some easy yet important GMB rankings factors:-

Create a complete GMB account

To utilize the most neglected yet most beneficiary marketing strategy that is the GMB account, you have to fill up every section of it minutely.  Especially, carefully fill up the columns of the business name (which is well known to your customers), address, Phone number (which should be available 24×7). So that your customers could reach you easily. Incomplete information may lead them to search for another service of the same category. Thus your GMBB ranking will get affected. Hence a complete GMB account itself will increase your ranking in Google search. Now clearly mention the category and attributes, product, and services of your business.

Link to local pages

Give your GMB link on your local page, where more people know you and your business. It will surely help in increasing your GMB ranking. 

Proper description

A good description is very necessary for a good ranking. Though GMB ranking can be up to 750 characters, try to give the most relevant points in the first few sentences. Aim to add 2/3 keywords that describe your business in short and at ease.

Add photos and post frequently

Go to your GMB account, create a new post, where you can add 1 photo and also can write up to 300 words. You can choose from a variety of buttons including, ‘Learn More’, ‘Reserve’, ‘Sign up’,’ Buy’ and ‘Get Offer’. Thus you can easily promote your products, events. In short, a quick promotion of your business becomes easy through frequent posts you share.

Respond to reviews

Try to respond to every review, whether good or bad, so that people understand that you are serious about your business and their reviews are important for you. Finally, try to use the reviews as an opportunity to get better in business. These reviews give you an idea of the likes and dislikes of your customers.

Higher GMB ranking means to be on the first page of Google search. For this, you should focus on the above-mentioned points: it helps to rebound to the top. Always try to update your GMB dashboard. Try to provide quality information about your business. Add ideas that make your customers busy with your business.