When looking to market your brand, there are several avenues that you can take. Whether this is the traditional form of marketing with items being put into print or the use of Google AdWords for marketing online the choice is up to you. But what about a printed bag? Here, we are going to look at why professional printed tote bags for your business could be the next marketing tactic that you need.
The Use Of A QR Code
Printed tote bags are the perfect way to draw traffic to a specific site. Whether this is using clear branding or a symbol. But what about a QR code. This can be directly linked to a social media page or landing page to direct the leads directly to the information that you wish for them to see. This unique QR code can be generated with ease and directs traffic exactly as needed to interact with specific content.
Guerrilla Marketing
A printed tote bag can also be used as a form of Guerrilla marketing tactic to make people aware of your brand. This can either be done using a stall or instore giving away freebies to potential customers. This can be filled with items such as sample products and flyers to help boost the brand and boost the potential of footfall to the store. This can also be used to boost social media platforms as you can promote competitions or collectables through liking and sharing posts. A reward system can also be put in place to encourage those to interact online in return for a shout out or free products. This will, therefore, boost the brand and the outreach of the brand whilst helping the customer feel respected.
Align With Social Media Campaigns
Another benefit of a printed bag is the customisation. This can help to boost the social media presence of your brand as the bag can be changed to align with any campaigns that you have running. Whilst keeping the branding consistent, you are likely to see an increase in the number of people that are recognising your brand both online and in person helping with your marketing efforts on almost every level.
Display Branding
When designing a tote bag that is custom to your business it is important to have your branding clearly visible within the design. Whether this is front and centre on the face of the bag or placed in the corner this helps to showcase the brand at every stage of the product lifecycle. Though it is important to ensure that the branding is present, the bag can also include a bright colour palette and interesting words or images in order to capture the attention of passers-by. By finding this perfect combination you can market your brand in a subtle way whilst creating a product that you target audience will continue to use regardless of the store that they shop in.
Since the 5p tax on plastic bags, the idea of a printed bag that can be reused has become more and more appealing for brands both big and small. Could your brand be next?
